கைராாசி
"Kairaasi" refers to the luck or fortune that is present in a person's hand and it is considered auspicious & healing when something is taken from that person. Anyone who receives a gift will appreciate or value it more especially if it is handmade. It is a simple reflection of their thoughts for them. India as a country has diverse art forms including handmade crafts, hand-looms, sculptures, etc .But these art forms are slowly deteriorating due to
globalization and mind shift changes of people towards “in trend" goods.
At Kairaasi ,we help encourage these slowly fading artisans and craftsmen to confidently run their business by acting as a mere channel to make their art tell a story to different parts of the world. We as a company understand how important it is to preserve art and culture amidst global entrants. We focus towards giving a better life to local artists and help promote, appreciate their products worldwide.
Don't tell a story to your child holding an antique handicraft starting with "those were the days!" Be the person who helps these artisans and craftsmen to be an existing story of our art and culture!
At Kairaasi ,we help encourage these slowly fading artisans and craftsmen to confidently run their business by acting as a mere channel to make their art tell a story to different parts of the world. We as a company understand how important it is to preserve art and culture amidst global entrants. We focus towards giving a better life to local artists and help promote, appreciate their products worldwide.
Don't tell a story to your child holding an antique handicraft starting with "those were the days!" Be the person who helps these artisans and craftsmen to be an existing story of our art and culture!
Our Own Brand
For several years, we have been collecting and promoting high-quality hand loom cloth and hand made crafts from highly skilled weavers, artisans or co-operative societies across India, some of whom have become reliable partners over time. (However, it often proved simply impossible to get our customers everything they wanted (the same design, quality). So Kairaasi has very recently decided to develop its own, flexible product range in order to preserve the interest and to encourage next generations the beautiful arts and the ever rich traditions).Kairaasi stands for the supply of highest quality, eco-friendly and stylish, handmade designed products. Our comprehensive works begin with knowing our customers and understanding their needs then an intensive collaboration with our artisans and encouraging customers. (We develop the products in our own facilities / manufactures at home / facilities of artisans / co-operative societies, with Kairaasi being responsible for the final result).
Kairaasi Tote Collections
Recently, the state government of Tamilnadu banned the one-time usage plastic materials throughout the state, which has created a need for eco-friendly, non-plastic, reusable alternatives for daily needs.
Kairaasi as a responsible company, happily welcomed this move to protect the environments so in support of this we began making shopping bags, shoulder bags and totes out of handwoven materials sourced from weavers into practical and stylish designs.
The whole process was a team effort to bring you new & unique his or her designs. Many prototypes, samples, cuts finally result in beautiful proud Kairaasi Totes!!! Hope you will enjoy these signature editions and join us towards a pollution-free alternatives world!.
Classic Collections
Over the life of Kairaasi, the production of hand loom cloth and hand made crafts have been rapidly reducing due to various obstacles faced by artisans.
In a small step to preserve these – Kairaasi started researching to find the reasons behind this decline. We spend time with the artisans and document their their invaluable traditional techniques and voices as record, communicate to customers and for possible future generations to relearn these arts.
We encourage the continuing production of the traditional unique products seen in the Kairaasi Classical Collections.
Kairaasi Worldwide
We are promoting Kairaasi worldwide with the support of like minded individuals, volunteers , organizations and business establishments that encourages arts and cultures. Kairaasi has reached the following countries United Kingdom, India, Singapore, Vietnam, France and we continue expanding Kairaasi and its work in many more countries....